The Matthews Chameleon
The Matthews Chameleon is an integral part of our lives and was recently christened iQ. The letters “IQ” stand for Intelligence Quotient, a measure of intelligence, used to define a persons IQ. The chameleon is our brand symbol and name epitomises the intelligence that we put behind the solutions we provide to our customers. Our aim is to provide intelligent product ID solutions that can not only date code, batch code, label but also provide you with real time production efficiency reports, downtime reports and error free coding.
Did you wonder why the chameleon is our brand symbol? Becasue it describes us perfectly.
It can uniquely move its eyes independently, allowing it to quickly identify changes to its surroundings. Matthews also has an ability to look in many directions. Drawing on 150 years of international experience, we also constantly look ahead to provide you with new, innovative technologies. Our focus is always outwards, on our customers. Yet we constantly look inwards to improve processes and provide our people with a great work environment so that everyone benefits. Our eyes remain focused on the main game of exceeding your expectations.
Its remarkable sticky tongue secures food from a long distance. When Matthews’ customers get a taste of our service, they too like to stick with us. We have a diverse large installation base across a wide range of industries from Food & Grocery to Timber, including Berri, SPC/Ardmona and Cadbury Schweppes. Thanks to our work ethic, experience and quality service, our customers remain loyal.
Quickly growing, it often reaches maturity in its first year. Matthews is one of the fastest-growing coding and marking companies in Australia.
Blending with its environment, it is often invisible to the human eye. We think this is a particularly clever trait. An effective coding and marking system should be invisible to your operation — if you're noticing it, there's probably something wrong. Matthews’ products and services are designed to seamlessly integrate with your production and packaging environment. That is exactly what intelligent identification is all about!
Well-known for its ability to change colour to suit its environment. Like the chameleon, Matthews has a strong reputation for our ability to tailor made solutions to meet your unique needs. Whether you need RFID or barcodes, inkjet or labelling, we offer a multi-product range so you get the best solution for your environment. Our ability to adapt to, and seamlessly blend with, your particular environment is unparalleled in the coding and marking industry.
An extraordinary foot and tail shape: its toes are fused into two groups and its tail can wrap around items, giving stability. These special characteristics help the chameleon to grasp objects. At Matthews, we have specially trained staff to help grasp the complexity of your needs. We hire people with a strategic mind, passion for success and customer empathy to add value to your organisation.