Branding and Marking
Products needing branding can range from medical equipment to heavier, industrial goods and those used in construction, through to delicate items.
Branding is used for many purposes, but is used when a mark is required directly on the manufactured product.
Product ID and Brand Protection
It can simultaneously be used as product ID as well as brand protection, to defend the integrity of a company’s product against inferior products — even years after the product was bought. When a product is clearly identified, it can also preclude unknowingly making in-field service calls for a competitor’s product.
For industrial items, lasers are commonly used, as they are able to permanently mark text, barcodes and graphics. Matthews’ lasers are powerful and flexible enough for text to be marked in your company’s proprietary font. The quality of the laser mark is high, adding to your product’s quality perception.
Because lasers “mark” rather than “injure” the substrate surface, they can be used successfully on metals, including painted or anodized metals.
Lasers are incredibly versatile, and can also be used to mark small items, even food packaging. Branding on delicate items can also be done very successfully with Small Character Continuous Inkjet printers (CIJ). An excellent example is branding a substrate such as curved glass.
Branding and marking is also used in the Timber industry and the best technology for this rugged application is large character Drop on Demand (DOD).
There are many, many methods and applications for branding and marking your product. The technology we recommend will ultimately depend upon your application.
Common technologies used for branding, marking, graphics, brand protection