Primary Coding for every Product

Primary coding is more than just barcodes; it is any coding on the layer of packaging that comes in direct contact with the product, from retail barcodes to date codes, batch codes and 2-dimensional codes. With an extensive range of coding and marking equipment, Matthews can help you print one or all of them onto your products. 

Primary barcodes

Primary barcodes, or product barcodes, are used at retail point of sale. They are often referred to as GTIN (Global Trade Item Number) barcodes. There are four types of primary barcode: GTIN-13, GTIN-8, GTIN-12 and GTIN-14. The most commonly used is GTIN-13, which can contain static product information as well as variable measure weight or price information. 

Primary barcodes are generally included within the artwork used for the retail packaging and printed in that process. However sometimes they need to be applied on to the retail packaging, or directly on to the product in the case of many industrial products. Whatever your unique requirement, Matthews can provide the right coding or labelling solution. 

2D codes 

Two-dimensional codes include QR codes and Datamatrix codes. For brands, the biggest benefit of 2D codes is the ability to provide extra information to consumers without using up valuable packaging space. They can also be used to prompt an immediate action by consumers, such as competition entry. 

Date coding

Date coding is essential for consumer safety. The Australian Food Standards Code states that packaged foods with a shelf-life of under two years must have a use-by date on the primary packaging and a best-before date in most other instances. 

Use-by date: The day and/or month by which the product must be consumed
Best-before date: Indicator of when the product will begin to degrade from its optimal quality

These codes are also important for the healthcare industry and must be included on medical, pharmaceutical and cosmetics goods. 

Batch coding

A batch number or lot number is critical for traceability. All packages with the same batch number are considered to be the same in all respects. If the consumer, retailer or manufacturer identifies a problem with a product, the batch code allows the product to be traced back to a specific batch. Products with the same batch code can then be recalled or withdrawn from the supply chain. 

Need more information on how to apply primary codes onto your products? Speak to our experts at Matthews. 

Technologies

Weigh-Price-Labelling
Accurate, efficient Weigh Labelling Systems
Streamline your production line with weigh-labelling or weigh-price labelling systems from Matthews. Made in Germany by Bizerba, our flexible, fully automated solutions will accelerate efficiency in both food and non-food industries.
Lazer-Marking
High Quality Laser Marking
Apply high quality, high speed permanent marks and codes with laser technology from Matthews Australasia. Perfect for primary and secondary packaging, including barcodes. With no consumables and easy implementation, Matthews’ laser marking solutions ...
In-Line-Labelling
In-Line Labelling Systems
With in-line labelling systems from Matthews, you can confidently and cost-effectively label your primary products. With versatile, modular designs, our in-line labelling systems are suitable for a wide range of labelling applications.
label_applicator
Next generation Label Applicators
Save valuable time, resources and costs of manual label application, with a Label Applicator. Matthews offers automated labelling systems with high flexibility to fit your business needs and products.
Small_Character_Continous_Inkjet
Small Character Continuous Inkjet Coding
Transform your production line with small character continuous inkjet printing from Matthews Australasia. Whatever the packaging material or production environment, you can count on our CIJ printing solutions to be fast, precise and reliable – so you ...
Used-By-Date
TTO Printing for Flexible Packaging
Produce crisp and durable printing for your flexible packaging and labels with Thermal Transfer Overprinting from Matthews Australasia. Excellent for high-density barcodes and labels that require longevity. Perfect for cost-effective packaging by usi ...

Applications

Weigh-Price-Labelling
Accurate Weigh Labelling for Products & Cartons
Automatic weigh labelling and weigh-price labelling from Matthews Australasia for high-speed inline or standalone weighing, label printing and application. Advanced weighing and printing technology streamlines your processes and improves accuracy.
Complex-Logo
Branding and marking solutions, built to last
Take advantage of high quality, durable branding & marking solutions from Matthews. From medical equipment to heavy industrial goods to timber, Matthews can provide flexible, advanced technology that works for your products.
2-dimesnsional-Codes
Next generation 2D coding
Pack more product information into less space with 2D coding. Take advantage of the latest two-dimensional codes for your business. With Matthews’ 2D coding solutions, it’s never been easier.
Primarty-GTIN
Primary GTIN barcodes that scan first time, every time
Whatever your retail product, Matthews has the coding or labelling solution to make sure you have primary barcodes that scan first time, every time. As a GS1 Strategic Alliance Partner, we can help you implement the right technology to apply barcode ...
Ingredient-List
Print and Label Ingredient Lists & Nutritional Panels
With Matthews coding & labelling solutions, you have everything you need to add ingredient lists and nutritional panels to your products, clearly and precisely.
Ingredients
Product labelling that works for your business
Matthews’ product labelling solutions are designed to keep your production line moving. Our In-line Labelling Systems and Label Applicators are an easy way to get high quality, robust labels onto just about any product and in any production environme ...
Promotional-Coding
Unlock the power of Promotional Coding
Boost sales and generate brand loyalty with promotional coding solutions from Matthews. Find out how to print QR codes and alphanumeric codes onto your products. Matthews makes it easy and cost-effective to tap into the power of on-pack promotions fo ...

Industries

Cosmetics
Coding, Labelling, and Inspection for Cosmetics
Make your cosmetics products stand out with high quality, robust and compliant coding and labelling. With deep industry experience, Matthews can help you ensure your products have the right code in the right place, without compromising your shelf app ...
Frozen-Food
Coding, Labelling, and Inspection for Frozen Foods
Use tailored coding, labelling and inspection solutions for your frozen food business. With a broad range of technology and deep industry expertise, Matthews can help you confidently realise the benefits of streamlined coding, labelling and inspectio ...
Meat-and-Smallgoods
Coding, Labelling, and Inspection for Meat & Small Goods
Get the advantage with tailored coding, labelling and inspection solutions for meat and small goods. With an advanced range of technologies and deep industry expertise, Matthews can help you achieve the benefits of streamlined coding, labelling and i ...
Food-and-Grocery
Coding, Labelling, and Inspection in Food & Grocery
Looking for ways to streamline and improve your coding, labelling and inspection processes? With our vast experience in the food and grocery industry, Matthews can provide a custom solution to give your business the competitive advantage.
Non-Alc-Beverage
Coding, Labelling, Inspection for Non Alcoholic Beverages
Streamline your coding, labelling and inspection processes. With many years’ experience working with Non Alcoholic Beverage businesses of all sizes together with our advanced technologies, Matthews has everything you need to transform your unique pro ...
Water
Coding, Labelling, Inspection for Water Bottling and Packaging
Equip your water bottling and packaging line with coding, labelling and inspection solutions that are reliable, easy to operate and highly versatile – even in high-speed, wet environments. Matthews’ solutions have the power to change the way you work ...
Wood
Coding, Labelling, Inspection in the Baked Goods Industry
Streamline and improve coding, labelling and inspection processes in your Baked Goods factory. With advanced coding, labelling & inspection technologies and years of experience working with Baked Goods brands, Matthews offers everything you need to t ...
Dairy
Coding, Labelling, Inspection in the Dairy Industry
Streamline and improve coding, labelling and inspection processes in the Dairy industry. With advanced coding, labelling & inspection technologies and with years of experience in the Dairy industry, Matthews provides everything you need to transform ...
Fresh-Produce
Coding, Labelling, Inspection in the Fresh Produce Industry
Find out how Matthews can help you streamline and improve your coding, labelling & inspection processes. With our extensive experience working with fresh produce businesses, together with our advanced technologies, Matthews has everything you need to ...
Wine
Coding, Labelling, Inspection in the Wine Industry
Transform coding, labelling and inspection processes in your unique wine processing environment. With Matthews’ deep industry experience and advanced technologies, we have everything you need to make sure your wine meets strict FSANZ standards withou ...

Case Studies

Cosmetic Innovations
Product turnaround time is much quicker at Cosmetic Innovations Australia. Owned by the founders of Australian-made natural mineral makeup, they expanded the manufacturing facility using a Linx continuous ink jet (CIJ) datecoder and an Avery ALS labe ...
Wet Fix
A fast-growing Queensland water bottler had no time for unreliable equipment, missing codes and extra manual QA checking. Professional-looking new packaging needed coding to match — and equipment that did its job, with flexibility to allow them to g ...
R Ceravolo & Co
South Australian fruitgrower, packer and wholesaler, R Ceravolo & Co, has cut downtime, saved costs and increased throughput by installing a Linx TT5 thermal transfer overprinter from Matthews Australasia. Find out how.
Anika Natural Products
A fast-growing certified organic skincare toll manufacturer again turned to Matthews for a quick, but long-term effective, solution when a client’s market grew. This Australian manufacturing success story ships product globally.

White Papers

TCO
Upgrade to Upscale: 5 Ways Your Product ID & Inspection Equipment is Costing You
“No code means no product”, which makes having reliable product ID equipment critical. Often manufacturers think “if it ain’t broke, don’t fix it”, but this whitepaper gives five reasons why upgrading obsolete or older product ID and inspection equip ...

Videos

Managing Director of Chobani Australia endorses Matthews Australasia
Managing Director of Chobani Australia endorses Matthews Australasia (youtube 0:41)
Chobani was founded on the belief that people have great taste. They just need great options. That's why we started Chobani back in 2005 — to make high-quality, great tasting yogurt available to the masses. In just five short years, yogurt lovers ma ...

Blogs

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