Next generation 2D coding

Whether it’s QR codes or Datamatrix codes, Matthews has a solution to apply two-dimensional codes to your products. With flexible, advanced technology, our 2D coding solutions make it easy to take advantage of the latest codes for your business. 

The difference between linear barcodes and 2D barcodes is in the type and amount of data they can hold. Two-dimensional barcodes can hold significantly more data than linear:

QR codes are two-dimensional computer-generated images. Today they are used by brands to communicate with consumers, for example, in competitions and promotions. The consumer simply aims their smart device at the QR code, and the relevant application deciphers the code and takes action e.g. connecting to a webpage. 

Datamatrix codes are compact two-dimensional barcode symbols, made up of square modules. They are read by 2D imaging scanners or vision systems, which are typically not used at general retail point-of-sale. Datamatrix is popular for marking small items such as electronic components.  

Benefits of 2D codes 

  • Save valuable packaging space: Able to store more information and more character types – all in a smaller space. 

  • Get high quality results: Can be more tolerant of fluctuations in print quality than 1D barcodes. 

  • Creative applications: Codes are read and decoded using an image-based reader, including smartphone cameras, which makes them ideal for promotions and competitions. 

Take advantage of the latest 2D coding

Whatever your business and production environment, Matthews can help you implement the right 2D coding solution for your products. Contact our experts and find out how to use QR codes, Datamatrix codes and other 2D codes for:

  • Product identification

  • Product traceability

  • Product origin and more

  • Promotions and competitions

  • Marketing campaigns

Speak to Matthews to find out how two-dimensional coding can transform your business. 

Click on Technology below to see which solutions are best suited to print your two-dimensional codes. 


High Quality Laser Product Marking
Apply high quality, high speed permanent marks and codes with laser technology from Matthews Australasia. Perfect for primary and secondary packaging, including barcodes. With no consumables and easy implementation, Matthews’ laser marking solutions ...
High Resolution Inkjet Printing
High Resolution Inkjet Printers from Matthews have everything you need to enjoy high quality, on demand printing for your product packaging. It’s never been easier to print crisp barcodes, graphics and text onto primary and secondary packaging.
Small Character Continuous Inkjet Printer
Transform your production line with small character continuous inkjet printing from Matthews Australasia. Whatever the packaging material or production environment, you can count on our CIJ printing solutions to be fast, precise and reliable – so you ...
Thermal Transfer Printer for Flexible Packaging
Produce crisp and durable printing for your flexible packaging and labels with a Thermal Transfer Overprinter (TTO) from Matthews Australasia. Excellent for high-density barcodes and labels that require longevity. Perfect for cost-effective packaging ...


Coding, Labelling, and Inspection for Cosmetics
Make your cosmetics products stand out with high quality, robust and compliant coding and labelling. With deep industry experience, Matthews can help you ensure your products have the right code in the right place, without compromising your shelf app ...
Coding, Labelling, and Inspection in Food & Grocery
Looking for ways to streamline and improve your coding, labelling and inspection processes? With our vast experience in the food and grocery industry, Matthews can provide a custom solution to give your business the competitive advantage.
Coding, Labelling, Inspection for Non Alcoholic Beverages
Streamline your coding, labelling and inspection processes. With many years’ experience working with Non Alcoholic Beverage businesses of all sizes together with our advanced technologies, Matthews has everything you need to transform your unique pro ...


Primary Coding for every Product
Print retail barcodes, date codes, batch codes and 2D codes onto your primary product packaging. With deep experience implementing primary coding solutions across all industry sectors, Matthews can help you find the most efficient and cost-effective ...

Case Studies

Camperdown Dairy International
A partnership approach, understanding market trends and an ability to integrate cutting-edge technologies saw Camperdown Dairy International choose Matthews Australasia as a key supplier for its foray into the Chinese infant formula market.

White Papers




For a speedy response fill out the form below

Rate this page

  • Rate as Helpful0% Helpful votes
  • Rate as Not helpful0% Not helpful votes