Unlock the power of Promotional Coding

Boost sales and generate brand loyalty with promotional coding solutions from Matthews. Our coding technologies and expertise make it easy and cost-effective to tap into the power of on-pack promotions for your business. 

There are two basic types of codes for running pack promotions: Quick Response (QR) codes and alphanumeric codes.

While alphanumeric codes are not as new and exciting as QR codes, they are proven to deliver valuable benefits. They allow you to run a temporary on-pack campaign without repackaging your product, which makes them an extremely cost-effective way to generate a buzz and quickly boost sales. 

Depending on the type of technology you have on your production line, various types of data and graphics can be printed on the pack. Speak to our experts in the early stages of your promotion design for help with execution feasibility and ideas. 

Create a winning on-pack promotion

To ensure a successful on-pack promotion using promotional coding, you need to follow 3 essential steps:

  • Get the right codes: Finding a way to generate unique alphanumeric codes and keep a track of them is critical for any on-pack promotion. Matthews’ iDSnet can help you do that. iDSnet can generate and manage promotional codes as well as keep a record of what’s printed. All codes are stored in a central database along with the product information. With a streamlined system, message changes for the printers are quick and easy to do from one central location to ensure the correct code is put on the right product at the right time. You can also have generic or custom QR codes.

  • Print clear, visible codes:Ensure you place the code in the right place, and ensure it clear and visible to the consumer. Avoid lamination, small sizes and poor colour contrasts for QR codes. Speak to Matthews for more expert advice. 

  • Get creative: To make your promotion stand out, the trick is to get creative and reward your customers with something they will want to come back for again and again – whether that’s an engaging website or fantastic prize.

Whatever your on-pack promotion, you need to make sure you use a technology solution that is flexible and can manage the promotion on the production line. Contact Matthews for expert advice. 

Click on Technology below to see which solutions will help you create promotional coding for a winning on-pack promotion.


High Quality Laser Product Marking
Apply high quality, high speed permanent marks and codes with laser technology from Matthews Australasia. Perfect for primary and secondary packaging, including barcodes. With no consumables and easy implementation, Matthews’ laser marking solutions ...
Next generation Label Applicators
Save valuable time, resources and costs of manual label application, with a Label Applicator. Matthews offers automated labelling systems with high flexibility to fit your business needs and products.
Small Character Continuous Inkjet Printer
Transform your production line with small character continuous inkjet printing from Matthews Australasia. Whatever the packaging material or production environment, you can count on our CIJ printing solutions to be fast, precise and reliable – so you ...
Thermal Transfer Printer for Flexible Packaging
Produce crisp and durable printing for your flexible packaging and labels with a Thermal Transfer Overprinter (TTO) from Matthews Australasia. Excellent for high-density barcodes and labels that require longevity. Perfect for cost-effective packaging ...


Coding, Labelling, and Inspection in Food & Grocery
Looking for ways to streamline and improve your coding, labelling and inspection processes? With our vast experience in the food and grocery industry, Matthews can provide a custom solution to give your business the competitive advantage.
Coding, Labelling, Inspection for Non Alcoholic Beverages
Streamline your coding, labelling and inspection processes. With many years’ experience working with Non Alcoholic Beverage businesses of all sizes together with our advanced technologies, Matthews has everything you need to transform your unique pro ...
Coding, Labelling, Inspection in the Dairy Industry
Streamline and improve coding, labelling and inspection processes in the Dairy industry. With advanced coding, labelling & inspection technologies and with years of experience in the Dairy industry, Matthews provides everything you need to transform ...


Primary Coding for every Product
Print retail barcodes, date codes, batch codes and 2D codes onto your primary product packaging. With deep experience implementing primary coding solutions across all industry sectors, Matthews can help you find the most efficient and cost-effective ...

Case Studies

Port Lincoln Tuna Processors
When contract food manufacturer Port Lincoln Tuna needed to quickly run a promotional label on tins, it turned to Matthews Australasia.

White Papers


Serialisation in action at Camperdown Dairy International
Serialisation in action at Camperdown Dairy International (youtube )
Serialisation involves assigning and marking each product or product component with a unique identifier. Because this typically happens during the manufacturing process, through using specialised marking technologies, Matthews has the expertise and t ...



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