Boost sales and generate brand loyalty with promotional coding solutions from Matthews. Our coding technologies and expertise make it easy and cost-effective to tap into the power of on-pack promotions for your business.
There are two basic types of codes for running pack promotions: Quick Response (QR) codes and alphanumeric codes.
While alphanumeric codes are not as new and exciting as QR codes, they are proven to deliver valuable benefits. They allow you to run a temporary on-pack campaign without repackaging your product, which makes them an extremely cost-effective way to generate a buzz and quickly boost sales.
Depending on the type of technology you have on your production line, various types of data and graphics can be printed on the pack. Speak to our experts in the early stages of your promotion design for help with execution feasibility and ideas.
To ensure a successful on-pack promotion using promotional coding, you need to follow 3 essential steps:
Whatever your on-pack promotion, you need to make sure you use a technology solution that is flexible and can manage the promotion on the production line. Contact Matthews for expert advice.
Click on Technology below to see which solutions will help you create promotional coding for a winning on-pack promotion.