Wescobee Honey

Wescobee Honey is Australia’s second major exporter of consumer-packaged honey, sending product to around 21 countries. The company, which began in 1926, is owned by Western Australian beekeepers. Many factors have contributed to the success of Wescobee’s product — and its sales.
Wescobee has about 90 SKUs across various wood honeys, organic honeys, and apple cider vinegar and honey, in pack sizes ranging from 283 millilitres to 2.5 litres.

Along with needing to print language-specific information on labels, Wescobee had also broadened its product range. This necessitated them needing a coder that could print on a wider variety of substrates and package sizes.
Readability was an issue on the amber and darker substrates.

Download the full case study below to see which technology they bought and why. 

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