Wet Fix

Wet Fix Pty Ltd is natural spring Water Company, based at Staplyton on Queensland’s Gold Coast. 
The Australian-owned firm has its own Mountain Dew label using deep-spring water from Mount Tamborine, which it mainly sells to distributors, augmented by some retail. However, the bulk of its business is contract packing — servicing 200-plus customised labels. 

When Kayne Gill and his partners took over in 2004, the business was solely doing 19-litre bottles. Within a couple of years they’d entered retail markets and moved to their current larger premises. With  the moves into retail and then customised labelling, came an expansion of bottle sizes. 

Reliability clamps output 

But while their output was increasing, their coding equipment was giving them a few headaches. 

Kayne says, “We had a laser that had reliability issues: it was very faint and would also miss from time to time. Then, changes to packaging meant we could no longer print and apply an adhesive label to shrink wrap, so we needed another solution there; and on a third line, we also had a very old hot-foil system. So the whole lot needed upgrading to remove the downtime hassles, plus give us a professional-looking result.” 

Kayne says Wet Fix compared different technologies and suppliers, choosing two Linx CJ400 continuous inkjet (CIJ) coders and a 30watt eSolarMark laser from Matthews Australasia. 

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