While the infant formula industry is seen as an early adopter in data embedded coding the broader dairy products industry has been a little slower to embrace the new technology. The ability for consumers to quickly and clearly discover brand stories (and authenticate proof of provenance via a smartphone) will unlock major benefits for these industries including eggs, creams and speciality milks.
In this video our Product Specialist Braydon will introduce 2D barcodes in the context of the dairy and egg industry and discuss the benefits and potential challenges that industry may face in their adoption journey.