Whether it’s QR codes or Datamatrix codes, Matthews has a solution to apply two-dimensional embedded codes to your products. With flexible, advanced technology, our 2D coding solutions make it easy to take advantage of the latest codes for your business.
With industry trials for fresh produce utilising 2D data embedded codes commencing in 2019, it’s important that fresh food suppliers begin to consider the potential implications for their business. The dynamic data embedded in this code allows for greater traceability and an increase in food safety for businesses, retailers and customers.
2D data embedded codes are simply barcodes that are embedded with data.
They differ from traditional linear barcodes due to the design – 2D codes are square “checkerboards”– and the amount of information they hold – 2D codes hold significantly more than linear barcodes
Data fields that can be included are;
QR codes are two-dimensional computer-generated images. Today they are used by brands to communicate with consumers, for example, in competitions and promotions. The consumer simply aims their smart device at the QR code, and the relevant application deciphers the code and takes action e.g. connecting to a webpage
Codes that are compact two-dimensional barcode symbols, made up of square modules. They are read by 2D imaging scanners or vision systems. Datamatrix is popular for marking small items such as fresh produce.
Because QR or Datamatrix codes are a unique code, with individual product specific information it improves traceability and food safety for customers and businesses/retailers.
Reasons data embedded codes improve traceability include;
As of August 2019, Woolworths is launching a trial where 2D codes are being implemented for variable measure items - meat. Pending the success of this trial it is possible that the use of 2D barcodes will quickly expand to other product lines (and supermarkets).
Woolworths has launched this in partnership with GS1 Australia, after successful trials have taken place in Thailand, Germany and Belgium with the aim of reducing food waste and improving food traceability, safety and stock management.