2D Barcodes in Infant Formula

At Matthews we've been working closely with the infant formula industry for a number of decades to assist with supplying next generation coding and labelling solutions. The infant formula industry was one of the earliest to embrace product authentication through on-pack data embedded codes and we have been proud to introduce this technology for a wide range of Australian brands over recent years. The infant formula industry was one of the early adopters of 2D coding to protect brand trust and ensure supply chain integrity, a particular focus for brands who are export focused.

In this video our Product Specialist Braydon will introduce 2D barcodes in the context of the baby food industry and discuss the benefits and potential challenges that industry may face in their adoption journey.

Learn more from our 2D expert in the video below