According to IBISWorld, the fresh ready-meal market in Australia is now a $600 million industry. With major retailers including Coles and Woolworths now supplying a large range of ready meals under their own private label brands it makes sense that the industry would embrace the benefits of data embedded coding technology.
In this video our Product Specialist Braydon will introduce 2D barcodes in the context of the ready meal sector and discuss the benefits and potential challenges that industry may face in their adoption journey.