AusFresh is one of Australia’s leading antipasto manufacturers and distributors. Established in 1994 as a small operation by the late Fermo Marchetti — a pioneer in Australia’s continental smallgoods trade — today the company supplies retailers, wholesalers and food service vendors around Australia.
Despite sending volumes of goods nationwide, AusFresh was still hand labelling cartons.
In a highly manually intensive process, one person printed 5,000 to 7,000 labels a day with product information and TUN barcodes on a desktop printer. Needing to stand there the entire time to remove printed rolls and wind them manually.
That worker would then hand labels to another operator, who applied the batch code and useby date with a date-gun.
These labels were then applied, two labels to each box, front and side.
The manual-only process had high risk of human error, including the wrong label being printed or a permanent label design accidentally changed when creating temporary label formats.
AusFresh wanted to automate carton labelling, remove the high reliance on manual labour, free up workers for other tasks and increase efficiency.
As part of the solution, AusFresh wanted to be able to remotely select labels (for packaging, trays, product and cartons), without operators necessarily being near the labeller.
The carton-labelling system also needed to be able to print and apply labels to adjacent sides of a carton.