Since Bellis Fruit Bars was established in 1952, it has become Australia’s top producer of school fruit bars and dried fruit-based products. The company sells goods in supermarkets and greengrocery stores Australia wide under its own brand, and contract manufactures private labels sold domestically. It exports to New Zealand, Singapore, the European Union and United Kingdom.
Bellis has grown substantially in Australia over the past few years, partly by launching new products.
Developing new products in the mealreplacement and calorie-controlled snack markets is a strong growth area for Bellis.
The company had launched a 30-gram, low-calorie snack, and while it could use the same packaging as its 60g bars, the existing coders struggled to print on the smaller film. Additionally, one of the coders on its three lines was unreliable, failing to always print clearly.
Due to space restrictions on the line, the coder needed to be mounted on a horizontal form-fill machine on one of Bellis’s lines.
The coder needed to print clearly and accurately with fast-drying ink on both smaller and larger bar packaging, operating at up to 200 bars a minute. Bellis also wanted simple housekeeping and programming — including not needing to change date information daily.