Camperdown Dairy International (CDI) is a vertically integrated dairy business that controls its supply chain from the farm gate, through processing and distribution to the end consumer.
Its state-of-the-art powder facility provides high quality bulk powder and infant formula, which are sold in Australia and exported, mainly to Asia, where demand for Australian products is high.
The business began in 1891 as the Camperdown Cheese & Butter Factory, moving into vertical integration in the early 2010s.
Demand for Australian infant formula remains high in China, resulting from the loosened one-child policy and deadly 2008 melamine contamination of local product. Import opportunities were strengthened by production permits being renewed for only 61% of local formula manufacturers and the new China Australia Free Trade Agreement. However, new strict import guidelines mean foreign manufacturers must provide the Certification and Accreditation Administration of China (CNCA) and meet a series of requirements under the Infant Formula Milk Powder Production License Examination Rules (2013).
Camperdown needed to have strong producttraceability processes in place to meet these guidelines and gain Chinese Government accreditation.
“It was the Matthews’ offering of a total solution, the flexibility in getting it up and running, and their approach that won it over, along with the knowledge of the team.”
— Gavin Evans, General Manager – Powder for Camperdown Dairy International Pty Ltd
While track-and-trace can be achieved through other forms of less-sophisticated serialisation, Camperdown believes this type of QR-laser coding is the most secure, and provides the most upside from point-of-sale, brandprotection and development angles.
The unique, scannable code allows all those in the supply chain to see in the cloud where that product is at any time — from the manufacturer through to the ultimate consumer. As a manufacturer, it gives Camperdown a much better ability to be able to recall product, should that need ever arise. (This is far superior to a static batch code that cannot be scanned, where the manufacturer has to effectively use their own shipping logs to track down product.)
The laser technology gives Camperdown depth of information, speed with in-line marking, accuracy to match its manufacturing requirements and supports the business’s growth — all with the confidence they have a secure and difficult-to-reproduce code from an anti-counterfeiting perspective.
Authentication can occur throughout the supply chain.
The solution at Camperdown’s factory incorporates in-line validation with a camerabased system, by ensuring each printed code is verified and scannable; it’s then uploaded to the secure Trust Codes cloud.
Using their smartphones, consumers can scan the code to receive information that authenticates the product as genuine; documentation in the menu shows a variety of data, including when the product was shipped providing proof of provenance.