Port Lincoln Tuna Processors co-manufactures a wide range of canned and pouched food products for some of Australia’s leading brands.
Sited in South Australia’s tuna capital of Port Lincoln, at the Eyre Peninsula’s southern tip, the company began as a tuna processor in 1976. Gradually, it diversified into non-fish products; today Port Lincoln Tuna processes baby food, liquid sauces and gravies, plus flavour bases for many well-known Australian brands in a large variety of cans and flexible pouches.
The company also processes southern bluefin tuna for the fresh export market, along with tinned salmon for Tassal.
Tasmanian-based Tassal wanted to run a promotion on its 95-gram tins of salmon.
Port Lincoln Tuna Processors couldn’t cover the existing wrap-around label with another label, leaving the top (the opposite end to the ring pull), as the place for a promotional sticker.
The co-manufacturer needed to quickly find a Label Applicator that could do this, since none of its existing equipment was suitable for the job.
Port Lincoln Tuna Processors does not have a big call to apply promotional labels, so the solution needed to be cost effective.
It also needed to be operational in a short period of time to meet Tassal’s wider campaign promotion timelines.