The Ceravolo family began growing fruit and vegetables in South Australia 50 years ago. Over the years, the family has adapted to changes in the industry by updating technology as their business expanded to include packing and wholesaling cherries, apples, pears and nectarines. The company also packs and labels fruit sent in by other growers.
R Ceravolo & Co. markets its fruit via Coles supermarket chain and the Adelaide Produce Market (direct to greengrocers). Every step of the packing and labelling process is handled in-house.
Labels were being hand printed and applied, which was consumed both labour and time in waiting for labelling to be finished. If labels were not applied properly, time and labour was needed to readjust. The labels were also an additional cost.
When the business became the principal supplier of pears to Coles in South Australia, streamlining the ‘labelling’ process became a high priority.
Information such as barcodes, best-before dates and product variety needed to meet stringent retail requirements.
The new equipment needed to be compatible with Ceravolo’s existing equipment (particularly the Ulma Horizontal Flow Wrapper); plus be quick and easy to integrate into the packaging process.