After nearly two years in R&D, creating more than 200 prototypes, Schweppes launched The Real Iced Tea Co. range in late 2013. The operation wanted to focus on growing the existing iced tea category, which continues to flourish. The all-natural product was created in response to consumers looking for something “better for them” that was between a full-sugar soft drink and water
Ongoing downtime due to old carton coders losing memory was causing problems, and bottlenecking output.
The business needed a reliable carton coder to ensure output consistently remained at the required volume to meet customer demands, and not damage the brand through inconsistent supply.
Service back-up was also a priority
Schweppes had 2 main needs:
- to be able to print a variety of information on generic, plain brown board cartons
- to integrate easily with existing technologies
It also needed to be easy to use.