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How do you know whether to choose thermal transfer printing or direct thermal printing for your products? In this fact sheet, we look at whether or not direct thermal printing is less expensive (because it has no ribbon) than thermal transfer printing, so you can select the most cost-effective option for your business..
When selecting one method over the other, it’s important to understand that different technology is more efficient for different businesses. We’ve found that the cost difference between the two options is negligible – until you consider what happens to your product once it leaves your facility.
Before buying any equipment, make sure you understand the pros and cons of both printing methods.
This option uses no ribbon and provides a lower contrast. It may seem cheaper to choose the method that doesn’t require a ribbon, but ‘saving on ribbon costs’ is the wrong question to ask yourself when assessing this technology. Consider :
When choosing direct transfer labelling, it’s important that you factor in the journey that your packaging makes after it leaves your warehouse. The criticism that this method faces is not actually the quality of the printer, but rather the quality of the installers.
Many are keen to avoid this method as it means avoiding the additional costs of the transfer ribbon. However, this option can result in a higher-quality barcode that stands the test of time.
Uncovering your needs prior to purchase ensures you aren’t left with equipment that fails to meet your needs – or won’t grow with your business in the coming years. To avoid paying more in the long run, read through our quick guide: