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Create compliant barcodes for retail point of sale, every time. Our EAN-13 fact sheet breaks down everything you need to know about these barcodes.
The EAN-13 barcode is used more than any other barcode worldwide. The EAN-13 barcode encodes a GTIN-13 and is used to identify individual items at retail point of sale. It can also be used for trade units sold to consumers, e.g. a case of wine.
If you sell trade items, such as cartons and cases, to consumers, you need an EAN-13 on your trade item as well as your carton barcode (ITF-14). For example, you might sell individual bottles of beer as well as slabs of beer.
EAN13 Selling Trade Items
EAN-13 barcodes are used on eCommerce platforms, such as Amazon, eBay and Google. While they are not yet mandatory, using GTINs and barcodes is highly recommended when selling online.
EAN13 Selling Online
EAN-13 barcodes are the most commonly used barcode for retail POS. They are used to track and identify individual consumer items in supermarkets and stores.
Whilst we attempt to update this page as changes occur we do not guarantee its accuracy and recommend that you contact GS1 Australia for the most up to date advice.