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On their back of their highly successful coffee machine repair and sales business, last year the Maione family spread into packaging roast coffee into capsules.
Manager Paul Maione says, “Coffee Complex has been around since 2006 as a family-run business, importing and distributing a top Italian range of coffee machines, grinders and associated products and acting as a leading service centre for both commercial and domestic machines.
“According to research, about 11 million Australians drink coffee everyday — and consume up to three million coffee capsules daily as part of that. Being in the coffee industry with Coffee Complex, we could see where the market was headed, so in 2016 we started Maipac as a contract-packaging company specialising in in Nespresso®-compatible capsules.
Initially, Maipac’s capsules were in a foil over-wrap pouch; they then coded the customer and blend name onto the packet with an inkjet printer. The resulting coffee capsule had a 12-month shelf life.
“But while that packaging was standard, we didn’t see it as environmentally responsible — let alone the shelf space that individual pouches took up. So we decided that method was past its use-by date and began researching something else.
Download the full case study below to see which technology they bought and why.
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Rowville, VIC 3178
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