Business Update
AFGC to partner with Matthews’ Retailer Engagement Hub at APPEX 2024

07 December 2023

The Australian Food & Grocery Council’s Trading Partner Forum (TPF) will partner with Matthews Australasia on a new Retailer Engagement Hub at APPEX 2024.

Matthews CEO Mark Dingley said, “The Australian Food & Grocery Council – or AFGC – is Australia’s peak industry body representing companies that manufacture and supply the nation’s food & grocery products. Matthews has been working hard with industry associations and grocery retailers over four decades towards facilitating a smooth supply chain that delivers on our company purpose and to enable our manufacturing customers to provide their consumers with products safely and efficiently.

“At APPEX 2024, Matthews will be hosting a Retailer Engagement Hub, and we’re delighted that the TPF – whose members include major Australian retailers and wholesalers – Coles, Metcash and Woolworths – will be partnering with us on this exciting initiative to benefit all APPEX visitors. We are also proud that the AFGC’s TPF has chosen to partner with us, and recognises Matthews as trusted advisors within the industry.”


Samantha Blake, AFGC’s Deputy CEO, said, “Our vision is for a thriving and trusted industry that sustains the nation, helping members to navigate complex industry issues through information and insights. The TPF’s particular focus is on delivering efficiency improvements across the end-to-end supply chain, that will benefit retailers, suppliers, and shoppers by ensuring the right product is available at the right time and at the right place.

“AFGC will be presenting the TPF’s collective work on the development of the Common Delivery Guidelines for Industry at the Retailer Engagement Hub with Matthews at APPEX. We are delighted to share these resources, which cover guidelines looking at delivery and data integrity among others.”


The TPF Executive Committee comprises members from leading Australian retailers and manufacturers, including Woolworths, Coles, Metcash, Simplot Australia, Primo Smallgoods, Nestle Australia, Sabrands and AFGC, along with New Zealand’s Foodstuffs North Island Ltd and Progressive Enterprises Ltd.

Mark Dingley said, “Manufacturing industry education is also a value and purpose that Matthews shares, as evidenced through the assets we have built in our iDSnet Cloud and two Barcode Learning Centres, one of which is dedicated to 2D barcodes.

“We’ll be able to announce more exciting details early next year, but as an overview, the Retailer Engagement Hub will cover supply chain, labelling and coding, including a 2D barcoding focus, with expert session speakers from leading enterprises covering a variety of subjects over the course of the four-day show.”

The Retailer Engagement Hub will be co-located on Matthews stand, C045 at APPEX 2024.