How we’re protecting your health and safety COVID-19 Update
Engage consumers, battle counterfeiters and authenticate your products. Our QR code factsheet has everything you need to know about using GS1 QR Codes.
QR, or “Quick Response”, codes are two-dimensional computer-generated images made up of black modules in a square pattern on a white background. Encoded within this can be any kind of text-based data, including URLs.
QR Codes have four error correction (EC) levels:
A higher level can be used for a warehouse where the code is more likely to get dirty. The higher the EC level, the higher the ability to correct errors, but the larger the code will be.
QR Codes are used by brands to communicate with consumers in competitions and promotions. Consumers simply use an app on their smartphone to scan the code, which directs them to a website, image, contact information, social media, etc. Because they are fast and easy to use, QR Codes are an effective way to build engagement and brand loyalty.
Food and beverage companies in Australia are using QR Codes in serialisation to battle counterfeiters and build consumer trust. A unique number is applied onto each unit via the QR Code. Consumers can scan the code using their smartphone to quickly check the authenticity and origin of products, as well as any other useful information, such as storage instructions and recipes.
Whilst we attempt to update this page as changes occur we do not guarantee its accuracy and recommend that you contact GS1 Australia for the most up to date advice.