AusFresh is one of Australia's leading antipasto manufacturers and distributors. Established in 1994 as a small operation by Fermo Marchetti — a pioneer in Australia’s continental smallgoods trade — today the company supplies retailers, wholesalers and food service vendors around Australia. 

Despite sending volumes of goods nationwide, AusFresh was still hand labelling cartons. 

Leo Soccio, AusFresh’s General Manager, says, “We were printing labels on a desktop printer, then putting two on each box — front and side — to suit our requirements.” 

Manually intensive Ausfresh labelling

“It was very manually intensive: one person would print anywhere from 5,000 to 7,000 labels a day with product information and TUN barcodes. But they couldn't just set up the printer and walk away, they had to stand there and remove the printed rolls and wind them manually, otherwise the labels would be all over the floor. 

“They’d then hand those labels to somebody else, who would apply the batch code and use-by date using a date-gun, because the desktop printer couldn’t do that part.”
Leo says, “There were several manual processes in all that — and none of them was efficient.”  



Potential for human error

On top of that, were human-error risks. Case Study Download 

“This could be either the wrong label being printed or a label changed accidentally, such as someone using a permanent label set-up to create a temporary one, but saving the temporary one over the top, so the next person comes along and prints off a whole lot of labels, but they’re wrong.  

“Everything else we do is highly professional, so it really was overdue to bring labelling into line.” 

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