The demands of a label and code are ever changing. Where once brand owners solely looked to codes for product identification, now they are being used to fight counterfeiters and build trust with consumers. Where labels were used for marketing and promotions, now they carry a treasure-trove of information as laid down by industry and retailer standards.
At the same time, coding and labelling technology has been subject to the ongoing drive for better efficiency on the production line. Just like other packaging and processing machinery, coders and labellers are being scrutinised for their ability to maximise productivity, reduce operational costs, improve business growth and ultimately create a lean organisation
But not all coding and labelling equipment is created equal. That’s why, whether you’re thinking of investing in coding and labelling equipment for the first time, or need to upgrade, it pays to understand the types of coding and labelling technologies and how they will benefit your business, now and into the future.