How we’re protecting your health and safety COVID-19 Update
Connect your customers and trading partners to the product information they want and need. Our digital link factsheet has everything you need to know about using GS1 Digital Link barcode.
GS1 Digital Link turns your product barcode into a powerful communication channel that customers can scan and be directed to a wealth of digital information about your brand and product.
It works by providing a simple, standards-based structure for the encoded data in a barcode, which connects consumers and patients to online information about the product.
Information from the digital link code can include use-by dates, nutritional information, medical product data, troubleshooting instructions, social media links, and more.
A consumer wants detailed nutritional information and additional recipes for the product. They use their smartphone to scan the QR code on the packaging that contains a GS1 Digital Link Uniform Resource Identifier (URI). This points them to a brand web page filled with recipes, nutritional information and more content. The consumer can also use a retailer app to scan the same barcode and be connected to different experiences, like ordering products, collecting loyalty points, price matching, and sharing on social media.
The consumer uses an app to read the pharmaceutical product’s GTIN, which is encoded in the GS1 DataMatrix barcode. Because the app knows the GS1 Digital Link standard, it uses the data in the barcode to connect to an industry-agreed “resolver” service to find the source of an electronic patient information leaflet and redirects the consumer to the leaflet in their preferred language.
GS1 Digital Link can help trading partners access important safety information hazardous substances and medical products, as well as advice on safe handling, transportation and disposal of the product. Photographic evidence of supply chain events can be captured, proving that the right items were packed in the right quantity at a specific time and location.
Whilst we attempt to update this page as changes occur we do not guarantee its accuracy and recommend that you contact GS1 Australia for the most up to date advice.