Kimberly-Clark Australia

Kimberly-Clark markets some of the world’s leading brands. The company holds first or second brand-share position in more than 80 countries, with 1.3 billion people using its health, hygiene and well-being products daily. 

In Australia, the company has three manufacturing sites, a pulp mill and seven distribution centres, with annual sales revenue of around $1 billion. Of its 1,000 or so products, some 400 are manufactured in Australia.

KCA embarked on Project DANE (“distribution and network excellence”) to improve the footprint, velocity, efficiency and service capability of its finished goods supply chain.

“One of our specific objectives was to create a fast-flowing supply chain. This has many components — such as automated production recording, automated SSCC pallet labelling , scanning GTINs and SSCCs, conveying, roll-on-roll-off [RORO] dock and vehicle system, automated storage and retrieval system like we have at the Erskine Park NDC, together with electronic ASN messages, et cetera.

“These are relatively simple concepts, especially when implemented stand-alone, but not necessarily when you integrate them all together in an end to end whole of network solution. 

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