Serialisation is one of the most effective ways to improve traceability and get the data you need to respond quickly and effectively to risks in the supply chain. From food processing to healthcare, serialisation can help you protect consumer safety and brand integrity.

The process involves assigning and marking each product or product component with a unique identifier. Because this typically happens during the manufacturing process, through using specialised marking technologies, Matthews has the expertise and technologies you need to implement serialisation in your business.


Benefits of serialisation

Better transparency: Your serialisation code can be as deep and detailed as required to give you and your trading partners visibility

Anti-counterfeiting: Serialisation puts the supply chain in lock-down, making it more difficult (and less financially viable) for counterfeiters to enter

Minimise recalls: Serialisation enables timely recalls, returns, withdrawals and rebates, while simultaneously shrinking loss recovery

Protect your brand: Detect and manage counterfeit product threats, thereby protecting the integrity of real brands. Faster recalls and withdrawals also protect the brand’s reputation.

Build consumer trust: Build and enhance consumer trust through product verification or authentication

Control inventory and shipping accuracy: Capture necessary information as a product moves through the supply chain to the consumer, and see the exact item and quantities delivered at each point in the chain.

Trace returns: Detect returns that were not originally sold to the customer.


Serialisation at work


Here’s an example of how serialisation works in practice:

  • 1.Your serialisation software partner generates a unique code
  • 2.Code is sent to the business systems and coder/labeller using appropriate software
  • 3.Code is then printed or etched onto the product on the production line, along with other product data
  • 4.Data is sent back to the serialisation software partner and to internal business systems
  • 5.Serialisation software partner registers the data in their database under the custody of the brand owner
  • 6.Product is shipped to the customer/ retailer via distribution centers and everytime the product is scanned, the location is checked
  • 7.From the retail shelf, consumer scans the product using a free app on their smartphone/device
  • 8.Serialisation software partner validates the code scanned to authenticate it
  • 9.Consumer knows it’s a genuine product, and the brand owner gets a report on which code is scanned in which location.

Achieve full track and trace

While many manufacturers will stop at consumer-unit serialisation, Matthews can help you take it further to achieve full track and trace through the supply chain. This involves serialising your secondary unit and tertiary units too.

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