Serialisation is one of the most effective ways to improve traceability and get the data you need to respond quickly and effectively to risks in the supply chain. From food processing to healthcare, serialisation can help you protect consumer safety and brand integrity.
The process involves assigning and marking each product or product component with a unique identifier. Because this typically happens during the manufacturing process, through using specialised marking technologies, Matthews has the expertise and technologies you need to implement serialisation in your business.
Better transparency: Your serialisation code can be as deep and detailed as required to give you and your trading partners visibility
Anti-counterfeiting: Serialisation puts the supply chain in lock-down, making it more difficult (and less financially viable) for counterfeiters to enter
Minimise recalls: Serialisation enables timely recalls, returns, withdrawals and rebates, while simultaneously shrinking loss recovery
Protect your brand: Detect and manage counterfeit product threats, thereby protecting the integrity of real brands. Faster recalls and withdrawals also protect the brand’s reputation.
Build consumer trust: Build and enhance consumer trust through product verification or authentication
Control inventory and shipping accuracy: Capture necessary information as a product moves through the supply chain to the consumer, and see the exact item and quantities delivered at each point in the chain.
Trace returns: Detect returns that were not originally sold to the customer.
Here’s an example of how serialisation works in practice:
While many manufacturers will stop at consumer-unit serialisation, Matthews can help you take it further to achieve full track and trace through the supply chain. This involves serialising your secondary unit and tertiary units too.