Get visibility of your supply chain with Serialisation

Serialisation is one of the most effective ways to improve traceability and get the data you need to respond quickly and effectively to risks in the supply chain. From food processing to healthcare, serialisation can help you protect consumer safety and brand integrity. 

The process involves assigning and marking each product or product component with a unique identifier. Because this typically happens during the manufacturing process, through using specialised marking technologies, Matthews has the expertise and technologies you need to implement serialisation in your business. 

Benefits of serialisation

Better transparency: Your serialisation code can be as deep and detailed as required to give you and your trading partners visibility

Anti-counterfeiting: Serialisation puts the supply chain in lock-down, making it more difficult (and less financially viable) for counterfeiters to enter 
Minimise recalls: Serialisation enables timely recalls, returns, withdrawals and rebates, while simultaneously shrinking loss recovery
Protect your brand: Detect and manage counterfeit product threats, thereby protecting the integrity of real brands. Faster recalls and withdrawals also protect the brand’s reputation.
Build consumer trust: Build and enhance consumer trust through product verification or authentication
Control inventory and shipping accuracy: Capture necessary information as a product moves through the supply chain to the consumer, and see the exact item and quantities delivered at each point in the chain. 
Trace returns: Detect returns that were not originally sold to the customer.

Serialisation at work 

Here’s an example of how serialisation works in practice:

  1. Your serialisation software partner generates a unique code
  2. Code is sent to the business systems and coder/labeller using appropriate software
  3. Code is then printed or etched onto the product on the production line, along with other product data
  4. Data is sent back to the serialisation software partner and to internal business systems
  5. Serialisation software partner registers the data in their database under the custody of the brand owner
  6. Product is shipped to the customer/ retailer via distribution centers and everytime the product is scanned, the location is checked
  7. From the retail shelf, consumer scans the product using a free app on their smartphone/device
  8. Serialisation software partner validates the code scanned to authenticate it
  9. Consumer knows it’s a genuine product, and the brand owner gets a report on which code is scanned in which location.

Infographic Serialisation_Matthews Australasia

 Achieve full track and trace

While many manufacturers will stop at consumer-unit serialisation, Matthews can help you take it further to achieve full track and trace through the supply chain. This involves serialising your secondary unit and tertiary units too. 


High Quality Laser Product Marking
Apply high quality, high speed permanent marks and codes with laser technology from Matthews Australasia. Perfect for primary and secondary packaging, including barcodes. With no consumables and easy implementation, Matthews’ laser marking solutions ...
In-Line Labelling Systems
With in-line labelling systems from Matthews, you can confidently and cost-effectively label your primary products. With versatile, modular designs, our in-line labelling systems are suitable for a wide range of labelling applications.
Next generation Label Applicators
Save valuable time, resources and costs of manual label application, with a Label Applicator. Matthews offers automated labelling systems with high flexibility to fit your business needs and products.
Next generation Print & Apply Solutions
Streamline your label printing and application with a Label Printer Applicator (LPA). As the Australian market leader for barcode print and apply, Matthews provides the right solution to fit your business.
Small Character Continuous Inkjet Printer
Transform your production line with small character continuous inkjet printing from Matthews Australasia. Whatever the packaging material or production environment, you can count on our CIJ printing solutions to be fast, precise and reliable – so you ...
Thermal Transfer Printer for Flexible Packaging
Produce crisp and durable printing for your flexible packaging and labels with a Thermal Transfer Overprinter (TTO) from Matthews Australasia. Excellent for high-density barcodes and labels that require longevity. Perfect for cost-effective packaging ...


Accurate Weigh Labelling for Products & Cartons
Automatic weigh labelling and weigh-price labelling from Matthews Australasia for high-speed inline or standalone weighing, label printing and application. Advanced weighing and printing technology streamlines your processes and improves accuracy.
Branding and marking solutions, built to last
Take advantage of high quality, durable branding & marking solutions from Matthews. From medical equipment to heavy industrial goods to timber, Matthews can provide flexible, advanced technology that works for your products.
Carton Labelling and Coding
Matthews’ carton labelling and carton coding solutions are an easy and cost-effective way to get high quality, robust labels onto your cartons. No matter the production environment or line speed. Learn more about our Coders and Label Printer Applicat ...
Compliant Pallet labels that scan every time
Print and apply pallet labels that scan every time, with pallet labelling solutions from Matthews. With compliant SSCC pallet labels, you can speed your product’s time to market, enjoy better inventory control and save your business time and money.
Date and batch codes you can count on
Get precise, easy-to-read and indelible date codes and batch codes for your products. With Matthews’ years of experience and technology expertise, you have everything you need to implement compliant coding solutions you and your customers can count o ...
Next generation 2D coding
Pack more product information into less space with 2D coding. Take advantage of the latest two-dimensional codes for your business. With Matthews’ 2D coding solutions, it’s never been easier.
Primary GTIN barcodes that scan first time, every time
Whatever your retail product, Matthews has the coding or labelling solution to make sure you have primary barcodes that scan first time, every time. As a GS1 Strategic Alliance Partner, we can help you implement the right technology to apply barcode ...
Print and Label Ingredient Lists & Nutritional Panels
With Matthews coding & labelling solutions, you have everything you need to add ingredient lists and nutritional panels to your products, clearly and precisely.
Product labelling that works for your business
Matthews’ product labelling solutions are designed to keep your production line moving. Our In-line Labelling Systems and Label Applicators are an easy way to get high quality, robust labels onto just about any product and in any production environme ...
Unlock the power of Promotional Coding
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Coding, Labelling, and Inspection for Cosmetics
Make your cosmetics products stand out with high quality, robust and compliant coding and labelling. With deep industry experience, Matthews can help you ensure your products have the right code in the right place, without compromising your shelf app ...
Coding, Labelling, and Inspection in Food & Grocery
Looking for ways to streamline and improve your coding, labelling and inspection processes? With our vast experience in the food and grocery industry, Matthews can provide a custom solution to give your business the competitive advantage.
Coding, Labelling, Inspection in the Dairy Industry
Streamline and improve coding, labelling and inspection processes in the Dairy industry. With advanced coding, labelling & inspection technologies and with years of experience in the Dairy industry, Matthews provides everything you need to transform ...

Case Studies

Camperdown Dairy International
A partnership approach, understanding market trends and an ability to integrate cutting-edge technologies saw Camperdown Dairy International choose Matthews Australasia as a key supplier for its foray into the Chinese infant formula market.

White Papers


Serialisation in action at Camperdown Dairy International
Serialisation in action at Camperdown Dairy International (youtube )
Serialisation involves assigning and marking each product or product component with a unique identifier. Because this typically happens during the manufacturing process, through using specialised marking technologies, Matthews has the expertise and t ...



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