Chinese parents get instant confidence on Australian dairy
Jan 14, 2016 Melbourne - Camperdown Dairy International has adopted a ground-breaking platform to allow Chinese consumers to quickly check the authenticity and provenance of its products using just their smartphones.
Developed with product identification and inspection experts Matthews Australasia and the cloud-based authenticity platform Trust Codes, the system prints each tin of infant milk formula with a unique QR code and human readable information both managed by iDSnet. The printed QR code allows consumers to scan and identify the individual product, report- its history, and also displays key information about Camperdown Dairy International, Australian dairy products, and how best to consume the product.
In China, where food safety is a top concern and QR codes are commonplace, each Trust Code assures concerned consumers that the product is not counterfeit, is not subject to a recall, and is not beyond its shelf life- among other safety checks. The Trust Codes platform uses a proprietary algorithm based on scanning history to validate each individual product.
Camperdown’s General Manager, Gavin Evans says, “We recognised that Chinese consumers want surety that the product they give to their children is real, and is sourced from the country of origin that is stated on the packaging. We want them to be able to easily access that information with just their smartphone, and they can do this at the retail store or later at home.
“The code works with any smartphone. There is no dedicated app to download, which we considered to be a major barrier to adoption.
“Matthews and Trust Codes worked together to provide us with a solution that integrates seamlessly with our production line. Our tins are laser-marked during production and can be scanned at any point in production, distribution, retail or post-sale.”
Camperdown is one of only eight Australian infant-formula manufacturers approved by the Chinese Government.
Since being granted its Chinese infant-formula manufacturing and export licence in July this year, Camperdown has been focused on increasing production at its Melbourne-based site to supply China and the domestic market.
Chinese regulators are requiring infant-milk-formula producers to provide comprehensive tracking and identification systems in response to consumer concerns about food safety.
“To satisfy this requirement, we chose Trust Codes for the ‘proof of provenance’ system coupled with Matthews Australasia who delivered with their iDSnet software platform a solution that integrated the production line with a scribing laser that then marks the can with the unique Trust Code embedded in the printed QR barcode. The solution also incorporates in-line validation with a camera based system to ensure each printed code is verified and then uploaded to the secure Trust Codes Cloud,” says Gavin Evans.
Matt Nichol, National Key Account Manager and Laser Specialist at Matthews, says “The Trust Codes solution provides advanced cryptographic code generation, fraud-tracking algorithms and the consumer interface. Matthews configured their production-line software, iDSnet which integrates with Trust Codes and the advanced Solaris laser scribing system to provide Camperdown with an end-to-end solution.”
Gavin Evans of Camperdown says, “We were up and running in weeks-, well ahead of other infant-milk-formula processors. Between Matthews and Trust Codes, we were provided a lot of expertise-, not just about technology, but about how the systems are used in China to assure customers about our product.
“I have no doubt that their system and their people have made our compliance with Chinese product laws and consumer expectations much easier.”
Trust Codes’ director Paul Ryan was particularly pleased with the speed at which the project was delivered.
“Working with Matthews went completely to plan,” Paul says. “Their team quickly integrated their laser printing system with our cloud platform using their award-winning iDSnet software solution to deliver a ‘set-and-forget’ solution for Camperdown.
Ryan says, “At Trust Codes, our mission is to make our customers’ products the most credible on the planet. Camperdown and Matthews are showing the way.”
About Matthews Australasia Limited
Matthews Australasia, a family business, is the Australian leader in intelligent product identification, product inspection and software traceability solutions.
Matthews provides technology solutions to help code products with technology that suits each customer’s purpose and goals; check all product and packaging to eliminate coding and labelling errors; capture more data on the factory floor in real-time; and manage the process from one point of control.
With over four decades in the business, Matthews understands the challenges that face our customers in driving efficiency, accuracy and cost-effective processes in their supply chain.
About Trust Codes Limited
Trust Codes offers a cloud-based platform that allows manufacturers to prove their product authenticity and provenance directly to consumers. The Trust Codes platform works with any smartphone QR scanner, and uses proprietary methods to validate the authenticity of each individual product. Manufacturers can also use the platform to share key product information with consumers, such as tasting notes, product matches, gate-to-plate tracking or information about the primary producer.
It is ideal for any industry where authenticity and provenance is a key concern, including food, wine, luxury goods, technology and healthcare.
About Camperdown Dairy International
Camperdown Dairy International (CDI) owns and operates farms, processing and blending facilities across the dairy supply chain in Australia. CDI’s focus is on the provision of premium milk powder based goods, manufactured and packed in Australia, for a global customer base who demand secure, safe and reliable products.